Centro de Arte Contemporânea Graça Morais; Bragança, Portugal

The Graça Morais Contemporary Art Center has the mission of raising awareness and promoting the knowledge of contemporary art, both national and international, in general, and specifically the work of the painter Graça Morais.

We had the privilege of working with the Graça Morais Contemporary Art Center in Bragança to help attract more foreign visitors during their high season. Our task was to craft compelling English copy for their ad campaigns, designed to engage international audiences and convey the rich cultural experiences offered by the museum.

By focusing on the unique aspects of Graça Morais' work and highlighting the center's temporary exhibitions and multidisciplinary programs, we created ad copy that resonated with art lovers from abroad. The results were immediate: by the end of the month, the museum saw a 40% increase in visitors compared to the same period last year, when a different copywriter had been managing the campaign.

The Graça Morais Contemporary Art Center expressed their satisfaction with our work and is considering a long-term collaboration with Copy & Culture. We are incredibly proud of the results and excited to continue supporting the center in its mission to reach new audiences.